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Subscribe to this list via RSS Blog posts tagged in localization
A service-learning project Fourth-year students from a Localization course in the Translation and Interpreting degree at the Universitat Autònoma de Barcelona (Spain) participated in a service-learning project that involved localizing the TAUS website from English to Spanish. The students translated and reviewed up to 20,000 words on the website as a real assignment. The project started with an online meeting between the TAUS localization coordinator and the class to give students an overview of TAUS and the localization project. It was the first time that students had had an online meeting with a “client”. In this project, they learned about...
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Content creation and localization as a challenge Startups are organizations designed to search for a “Big Idea” and to monetize it. They constantly reinvent themselves and explore innovative business models that disrupt existing markets. They learn by trial and error. Incremental growth is of paramount importance to them and speed is essential to beat the competition and to establish their businesses. To grow fast, startups need to demonstrate the ability to create large volumes of content with short turnaround times and shelf life. One big challenge is that most content produced by startups is by nature unconventional. As a result, new...
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Within translation/localization we’re all looking to ensure that the quality of the deliverable meets the expectation, in whatever way those two things are defined. Some people may believe achieving that quality is a factor that is inherent in actually doing the work, and builds around the processes. Other people may, however, think of quality as something that can be tested and evaluated after the work is done. There is a great deal of discussion about this in our industry right now. Some people, on the other hand, may not consider quality as something that should be planned, or measured in terms of...
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In a recent NPR news piece Uber Plans To Kill Surge Pricing, Though Drivers Say It Makes Job Worth It, Jeff Schneider, engineering lead at Uber describes how they are using machine learning to hack the problem of supply and demand. Initially, Uber came up with "Surge Pricing" as a feature designed to help mitigate the phenomenon of demand outstripping supply in a certain area at a certain time. Concretely, that means that when some event causes lots of people to need transportation at the same time in generally the same location, the Uber fare will automatically increase. This increase incentivizes...
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There are two fundamental types of innovation—evolutionary innovation, which refers to making incremental improvements, and revolutionary innovation, which refers to innovation that requires more change across the organization.   Ellen di Resta ‘Assessing Your Innovation Capability’ All business leaders today are experiencing an increased sense of anxiety as they warily eye the edges for their next challenger. Challengers who thrive on changes in computing architecture, easy to deploy  ‘mashable’ technology, and new market entrants who are not encumbered with existing infrastructure, legacy clients, and business models, and start-ups with access to seemingly elastic capital resources. Strong leaders and great companies are...
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Over the last two decades our industry has spent a lot of time and energy making the localization process increasingly more efficient. Dollars spent in the process are highly leveraged thanks to the application of translation memories and machine translation, together with sophisticated expert systems and static analysis tools that help ensure that quality can still be achieved at scale. Companies that release products internationally know how to write global-ready code and content, standards exist and are generally adhered to. Companies wishing to extend into international markets for the first time have a deep bench of partners and suppliers that...
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On 15 March, the Imperial Riding School Renaissance Hotel in Vienna was transformed into a battlefield of ideas on new trends and topics related to translation automation during a TAUS Roundtable meeting. The Roundtable was organized around questions on the market viability of translation data, on innovative ways of measuring localization effectiveness and on machine translation quality. In the previous TAUS World Tour, participants debated certainties and uncertainties for the future of translation. They concluded that certain content will keep growing explosively, that there is a shift towards speech, video and mobile devices and that the pressure to real-time delivery  is...
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