On 22-23 March, 2018, part of the TAUS team was in Beijing for the TAUS Asia Conference. It was the sixth time that TAUS came to China, but we quickly realized that it should actually be an annual event on our calendar. This was the first TAUS conference ever hosted by a university, namely the Beijing Language and Culture University (BLCU).
BLCU was established in 1962 and is located in the Haidian District in Beijing. They have bachelor and master programs in 8 languages, but also teach computer science and technology and digital media as well as as a translation and interpretation major. In 2011, the university set up the first localization department in China. A tour through the classrooms impressed us all: high tech equipment identical to that found in the European Parliament is used by the students to practice their human interpretation skills.
Being at this prestigious university in the “Hall of Future Global Translation Talents”, was a perfect fit for TAUS and our plan to have, for the very first timelive automatic interpretation technology (using Microsoft Translator) running throughout the program, with the help of Mark Seligman from Spoken Translation. We are finding ourselves now at a crossroads with the rapid revolution of Neural MT and Artificial Intelligence and realize what a huge impact technology will have on the future of the translator profession. In addition to the live automatic interpretation, four students of BLCU provided live interpretation from the professional interpretation booths and via devices handed out to the attendees at the university. They confessed to being a bit nervous when they realized they were ‘competing’ with the live automatic interpretation from Microsoft.
At the end of the conference we invited the four interpreters and the automatic interpretation leader Mark Seligman on stage to evaluate the different interpretation methods and how they competed or interacted with each other. Before the conference, one of the students, Zhu Qiankun, noted the news from Microsoft that their translation quality is at human parity when compared to professional human translations and also find that it significantly exceeds the quality of crowd-sourced non-professional translations. He found that this declaration is somewhat unreasonable and irrational and wrote an essay about it still before he knew he was going to be functioning as a human interpreter at the TAUS Asia Conference. After teaming up with the machine to interpret the presentations at the conference he wrote another essay with his findings and although his overall view on machines taking over the human jobs did not change he also found that there were some advantages of human and machine working together, namely seeing the live translation transcription projected as a large image on the screen helped them interpret faster and more accurately. He also noted that numbers, names and dates are translated better by the machine than by the human interpreter. The live automatic interpretation phenomenon will be repeated at the upcoming TAUS Executive Forum in Tokyo (on 16 and 17 May).
The conference kicked off with a keynote address from Francis Tsang, President of China at LinkedIn. Francis provided deep insights into the Chinese market, with lots of facts and figures about the workforce and trends. It was a perfect start to two-days of brainstorming and knowledge sharing at this prestigious venue. This was followed by a CEO conversation, starring Marcus Casal from Lionbridge, Henry He from TransN and Adolfo Hernandez from SDL. TransN is the largest translation service provider in China and Henry He provided some great insights into the Chinese market. We quickly figured out that some of the recent trends in the western part of the world, such as blockchain technology, are also very much on the minds of people in China. Francis’s and Henry’s speeches confirmed many of the things that TAUS had predicted in the Nunc Est Tempus eBook that came out last December (see chapter: China’s Turn).
Over the next 48 hours we saw innovative presentations from many Chinese companies as well as western companies. For example: Alibaba presented their work with AI and cross border e-commerce, Niutrans showed their latest developments in MT technology, TalkingChina showcased their advances in boutique translation, and Johnson and Johnson gave a crash course on the challenges of pharmaceutical translation with a focus on China. In the Game Changers Innovation Contest we saw nine innovative technologies, ideas or perspectives. The most original idea came from Tianqi Zhang at the Universitat Autonoma de Barcelona, who showed how machine translation can advance the way football is reported all over the world. It’s no surprise that her innovative and unique research was voted the winner of the Game Changers Innovation Contest Beijing 2018.
With over 160 attendees, the TAUS Asia Conference Beijing 2018 was our biggest conference to date. As always, the participants comprised a good balance between buyers and providers. And since we were at the university, we also had some great representatives of the academic world.
The last session of the conference was focused on talents - bringing together the academic and the business world. Alex Han (professor at BLCU and TAUS representative) gave a presentation about what he thought would be ‘the future translator’. Skills and requirements of translators are changing, and Alex is taking the lead in adapting the study programs to meeting these changing needs. Frans de Laet, a guest professor at BLCU, presented his ideas about the humanization of machines in relation to translator jobs. You’ll see a thorough report of this session as well as the others in the upcoming Keynotes eBook coming out in April.
I think it’s safe to say that the TAUS Asia Conference 2018 was a great success. Lots of new perspectives and ideas were shared and brainstormed among the speakers and attendees, and new connections were made and social networks enriched. We are looking forward to coming back to China again soon!
Anne-Maj van der Meer is a marketing professional with over 10 years of experience in event organization and management. She has a BA in English Language and Culture from the University of Amsterdam and a specialization in Creative Writing from Harvard University. Before her position at TAUS, she was a teacher at primary schools in regular as well as special needs education. Anne-Maj started her career at TAUS in 2009 as the first TAUS employee where she became a jack of all trades, taking care of bookkeeping and accounting as well as creating and managing the website and customer services. For the past 5 years, she works in the capacity of Events Director, chief content editor and designer of publications. Anne-Maj has helped in the organization of more than 35 LocWorld conferences, where she takes care of the program for the TAUS track and hosts and moderates these sessions.