Solution architects and LSP executives discuss:

• How they position their companies to become Global Content Service Providers

• New solutions and services

• New business and pricing models

Speakers:

We’ve all heard it: “human translation is the gold standard.” But… is it really? And should it still be? In this panel, we’re getting a bit brave (and maybe a little geeky) to ask the tough questions.
We’re bringing together two tech-savvy LSPs, a travel industry heavyweight, and one of the biggest public translation services on the planet to dig into how quality is evolving in the age of LLMs, automation, and post-MT pipelines.
This isn’t your usual “humans vs. machines” debate. We’re shifting the lens to quality vs. risk—because when automation steps in, so do questions about cost, scale, and what “good enough” actually means. Expect a lively discussion on how advances in MT, quality estimation, and automated post-editing are shaking up go-to-market strategies, pricing models, and what’s on everyone’s agenda.

LQA in the age of AI: how MTQE and APE help us to scale up:

• Do metrics still matter?

• Use cases and benefits

• Client adoption

• Setting the thresholds

Speakers:

The localization sector has pioneered AI adoption, with Machine Translation (MT) standing out as an early and impactful commercial application. While numerous organizations have successfully adopted MT and post-editing, leading to notable efficiency improvements, the challenge is now to broaden AI's integration across the entire localization landscape, moving beyond these initial achievements.

This expert panel brings together voices from across the ecosystem to explore how organizations are moving beyond basic machine translation and post-editing to create truly transformative, AI-driven localization strategies. Our panelists from life sciences, enterprise software, and media sectors will share insights on how they're integrating AI deeper into their workflows, restructuring teams, redefining roles, and reimagining what's possible in multilingual content creation and delivery.

We'll explore pressing questions facing the industry today:

• How do we leverage AI not just for cost reduction but for business growth?

• How are traditional localization roles evolving as AI becomes normalized?

• What strategic choices must organizations make regarding building vs. buying AI technologies?

• How are tools and systems evolving to support this new AI-integrated future?