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A short impression of the 7th TAUS QE Summit held October, 2015 at eBay (San Jose, California). We live in a connected world. Data, profiles and preferences are shared to shape new goods  and services. Social media, histories, cookies, playlists and GPS location information dominate the cyber landscape. And data is king. It gives you all the answers. The challenge for business today is to ask the right questions. Business Intelligence is starting to catch on in the translation industry, and with good reason — transforming data into actionable information yields business benefits and helps stakeholders make informed decisions. How can...
Tagged in: innovation Summit
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Todays fast-changing landscape of goods and services are filled with past must-haves that are evolving into nice-to-haves or become superfluous. At the other end of the spectrum, we find things we’ve never dreamed of that we desperately need today.  Technological innovation coupled with an unstable economy, topped with globalization and increasing environmental awareness awaken in us new needs and extinguish old necessities. Pen and paper are becoming a nice to have - bookshelves too. In big cities, owning a car is being replaced by car-sharing concepts and mobile-app based transportation. Cash has made room for plastic money but not for long:...
Tagged in: DQF post-editing Summit
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In the latest VViN conference (the Dutch version of ATA), I lead two breakout sessions on translation quality. It was interesting to hear how LSPs experience what I would call the quality-paradox: most clients desire top quality but want to pay budget prices. Why is the translation industry so different from the well-known hospitality business where you don't expect to get a cheap room in a 5-star hotel. And when a cheap room is offered through some campaign you become suspicious. Some participants suggested that translation is a service and hotel ratings have to do with features of an accommodation. I...
Tagged in: DQF Evaluation Summit
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Quality is a hot topic today for all players of the translation industry: translation buyers want different types of quality and flexible ways of pricing; LSPs would like to know whether their customized MT solution is improving; and translators are keen on setting the threshold of fuzzy matches/MT suggestions at the most optimal level. And these are just a few examples where quality evaluation plays a crucial role. Unfortunately, there’s no such thing as a free lunch! QE can save money but it costs money too. Assessing the quality of a translation can sometimes cost you even more than producing the...
Tagged in: Summit
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